Retail isn’t just about selling—it’s about creating experiences that captivate and inspire. That’s why Top Drawer stands out as the UK’s leading design-led trade show, bringing together the finest giftware, home décor, fashion accessories, stationery, craft, and lifestyle products in one curated space. With a handpicked roster of premium brands and emerging talents, it offers buyers a season-defining opportunity to discover standout products that tell a story and elevate retail offerings.
If you want your store to showcase the best in design, craftsmanship, and creativity, Top Drawer is the event you cannot afford to miss.
Event Snapshot: Venue, Dates & Opening Hours
Top Drawer Spring/Summer 2025 returns to:
- Venue: Olympia London, Hammersmith Road, W14 8UX
- Dates: Sunday 12 January – Tuesday 14 January 2025
- Opening Hours:
- Sunday & Monday: 09:30–17:30
- Tuesday: 09:30–17:00
Later in the year, Top Drawer Autumn/Winter takes place from 14–16 September 2025 at the same location.
Who Attends
Top Drawer draws over 10,000 qualified retailers, buyers, and trade professionals each season—from UK independents to international chains, design boutiques, online platforms, garden centres, corporate purchasers, and hospitality concept buyers. Over 600 exhibitors, including established design houses and fresh new talent, showcase across eight feature zones:
Home • Gift • Greetings & Stationery • Fashion • Craft • Food Emporium • Play • Wellbeing
Plus, Launchpad, a curated platform in partnership with UAL, spotlights emerging designers and new-to-market names.
Show Highlights
1. Curated Product Collections
Every exhibitor is selected for design quality, innovation, and storytelling. Expect to find gifts, dinnerware, textiles, fragrance, craft items, childrenswear, and unique lifestyle products that stand apart from mass-market merchandise.
2. Launchpad – Emerging Talent Showcase
This exclusive collaboration with the University of the Arts London introduces buyers to up-and-coming designers before they hit the mainstream—a fertile ground for distinctive and exclusive sourcing.
3. RetailFest Content Stage
Daily seminars, keynote presentations, and panel discussions unpack the latest trends in retail—social commerce, sustainability, experiential spaces, and small business growth strategies. RetailFest sessions offer practical takeaways for long-term success.
4. Networking Lounges & Buyer Zones
Stylish breakout areas provide space for buyers, suppliers, and designers to meet in a calm and well-designed setting, ideal for deal-making and relationship-building.
5. Trend Influencing
Ahead-of-season trend features inform buyers of what’s coming next. Curators and designers guide visitors through season themes that shape customer demand and merchandising.
Why Attend
- Discover Exceptional Design – Source products that combine aesthetic appeal with story.
- Stay Ahead of the Curve – Spot trends before they hit high street shelves.
- Access Emerging Talent – Connect with independent creatives via Launchpad’s curated platform.
- Gain Practical Insight – RetailFest sessions explore issues affecting your business.
- Elevate Your Brand Offering – Stock items that add prestige and differentiation.
- Maximise Efficiency – With eight sectors under one roof, you can find everything in one trip.
Cost & Registration
- Entry is free for verified trade professionals who pre-register.
- On-site registration is possible but includes a £20 entrance fee.
- Trade accreditation typically includes company details, industry credentials, or a business website.
Accommodation & Travel
Getting to Olympia:
- Tube/Overground: Use Kensington (Olympia) station (District Line/Overground) with direct mainline connections.
- Bus: Multiple routes connect to Hammersmith and Kensington.
- Car: Limited on-site parking—public transport recommended.
Nearby Places to Stay:
- Hilton London Olympia – premium convenience
- Premier Inn Kensington Olympia – business comfort
- Novotel London West – modern convenience
- Boutique/hostel options nearby for flexible budgets
Pro Tips for Attending
- Register early and download the planning tools available on the Top Drawer site to bookmark exhibitors and schedule meetings.
- Come prepared with business cards or digital contact tools.
- Wear comfortable shoes—expect to walk the show floor extensively.
- Schedule time to attend RetailFest sessions—these are designed to inspire and inform.
- Allow time to explore Launchpad—you’ll often find standout items and smaller quantities perfect for boutique buyers.
Post-Show Actions
‘Win’ at Top Drawer by:
- Following up promptly with top suppliers to request samples and pricing
- Adding curated designs to your product line to differentiate your offerings
- Sharing insights from RetailFest or trend zones internally to inform merchandising strategy
- Building new, design-focused supplier relationships for long-term success
Final Thoughts
Top Drawer delivers on its promise of combining curation, innovation, and commerce. It is a design-led showcase that bridges creativity with retail relevance and offers buyers and brands an inspiring and effective space to connect. If you want your retail offering to reflect exceptional taste and meaningful design, this is the show to attend.
Book Your Free Trade Ticket
👉 Visit here to book your ticket for Top Drawer 2025